Case Solution & Analysis for Ferrari: The 2015 Initial Public Offering by Michael J. Schill, Jenny Craddock.
Complete Case Study details are given below :
Case Name : Ferrari: The 2015 Initial Public Offering
Authors : Michael J. Schill, Jenny Craddock
Source : Darden School of Business
Case ID : UV7259
Discipline : Finance
Case Length : 20 pages
Plagiarism : NO (100% Original work)
Description for case study is given below :
This case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management. Students are invited to model the value of Ferrari in light of Ferrari CEO Sergio Marchionne’s interest in expanding production despite the company’s long standing tradition of severely limiting production strategy to maintain an exclusive brand image. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples for a company that exists in two sectors: automotive and luxury goods.
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