Entrepreneurship

Promontory, Inc. Case Solution

Case Solution & Analysis for Promontory, Inc. by Frank V. Cespedes, Amy Handlin.

Complete Case details are given below :

Case Name :      Promontory, Inc.
Authors :           Frank V. Cespedes, Amy Handlin
Source :             HBS Brief Cases
Case ID :           9-917-535
Discipline :        Entrepreneurship
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Promontory, Inc. is a small, privately-owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales revenues and profitability. He is considering whether and how to increase the size of the sales force, redirect, or redeploy the company’s current sales efforts, utilize alternative marketing vehicles, and maximize sales potential. To attain this goal, the firm has bought some customization equipment and attempted to find niches in which it can succeed, by doing the work usually done by suppliers and manufacturers. The case raises numerous general marketing and sales management issues and provides a profile of various approaches to personal selling. At its heart is the appropriate marketing organization for this company’s strategy, and especially, the details of execution in the field. These multipronged challenges make the case suitable for courses in Entrepreneurship, Marketing, Sales, Small Business Management, General Management, and Strategy.
 
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Case Solution for Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry

Case Solution & Analysis for Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry by Howard H. Stevenson, Michael J. Roberts.

Complete Case details are given below :

Case Name :      Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
Authors :           Howard H. Stevenson, Michael J. Roberts
Source :             HBS Brief Cases
Case ID :           917501
Discipline :        Entrepreneurship
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D’Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the possibility of unequal power dynamics. Students assess the merits of the proposed project, as well as the overall attractiveness of the boutique hotel industry and the career opportunity it presents. Exhibits include a Letter of Agreement between D’Arcy and Whiting, the hotel’s historical performance data, lodging statistics for the Savannah market, and the project budget. An associated case, “Hotel Vertu: Financing the Venture in the Boutique Hotel Industry”, overlaps with this case, but delves into the issues around financial forecasts, financial returns, deal structure, equity splits, and the power dynamic between investors and entrepreneurs. Although each case can be taught on its own (i.e., students do not require data or knowledge from one case in order to benefit fully from the other), the two can be paired in order to give students a more complete sense of the challenges that aspiring entrepreneurs may face.
 
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Case Solution for Hotel Vertu: Financing the Venture in the Boutique Hotel Industry

Case Solution & Analysis for Hotel Vertu: Financing the Venture in the Boutique Hotel Industry by Howard H. Stevenson, Michael J. Roberts.

Complete Case details are given below :

Case Name :      Hotel Vertu: Financing the Venture in the Boutique Hotel Industry
Authors :           Howard H. Stevenson, Michael J. Roberts
Source :             HBS Brief Cases
Case ID :           917505
Discipline :        Entrepreneurship
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Two recent MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D’Arcy and Elisabeth Whiting face questions about financing, deal structure, and unequal power dynamics. This case covers opportunity analysis, financing and deal structuring, and partnership issues. Students are asked to assess the overall financial returns on the project and how those returns should be parsed between investors and owners. Students also examine how the deal with investors should be structured. Exhibits include a Letter of Agreement between the founders, the hotel’s historical performance data, the project budget, financial forecasts, and cash flow and return projections. The HBS Brief Case series contains two cases on Hotel Vertu. Both cases are set within the same disguised context, but take place two months apart. The earlier case, Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry (917-501) overlaps with this case, but focuses more on the nature of the opportunity itself, an industry analysis of the boutique hotel segment, issues related to early career entrepreneurship, and only hints at the power dynamic between investors and entrepreneurs. Although each case can be taught on its own (i.e., students do not require data or knowledge from one case in order to benefit fully from the other), the two can be paired in order to give students a more complete sense of the challenges that aspiring entrepreneurs may face. If both cases are taught, it is recommended that instructors begin with Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry.
 
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Case Solution for Malenti Strings: Intrapreneurship within FLG, Inc.

Case Solution & Analysis for Malenti Strings: Intrapreneurship within FLG, Inc. by David A. Garvin, Rachel Gordon.

Complete Case details are given below :

Case Name :      Malenti Strings: Intrapreneurship within FLG, Inc.
Authors :           David A. Garvin, Rachel Gordon
Source :             HBS Brief Cases
Case ID :           917513
Discipline :        Entrepreneurship
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows Jenica Fletcher as she rebuilds her company’s guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher’s key steps in rebuilding the organization, including the development of a team of committed, interdependent employees. Students learn about Fletcher’s values and unique management philosophy, as well as her managerial practices and daily activities. The case also discusses the role and development of the partnerships that helped solidify and grow the business. Coming off its high-end success, Malenti must now decide whether to move into the mid-priced market with a new line of electric guitar strings called True.
 
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Case Solution for Seaside Organics

Case Solution & Analysis for Seaside Organics by Howard H. Stevenson, Alisa Zalosh.

Complete Case details are given below :

Case Name :      Seaside Organics
Authors :           Howard H. Stevenson, Alisa Zalosh
Source :             HBS Brief Cases
Case ID :           916526
Discipline :        Entrepreneurship
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup versus a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.
 
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Case Solution for Stack Brewing: A Little Brewery in the Big Nickel

Complete Case details are given below :

Case Name :      Stack Brewing: A Little Brewery in the Big Nickel
Authors :           Ron Mulholland, Cameron Brooks, Benoit Roy, Katarina Schwabe, Cassidy Stewart
Source :             Ivey Publishing
Case ID :           W15161
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Stack Brewing, a start-up craft brewery, has a capacity of approximately 5,600 litres per month based on twelve 117-litre batches per week. A government grant based on growth and job creation potential will help boost production capacity by five times, necessitating the development of additional distribution and marketing communication strategies. The owner cannot afford a listing in the Beer Store, the distribution monopoly owned by Labatt Breweries of Canada and Molson-Coors Canada Inc., and his budget for communications is small. While this case provides an opportunity for students to perform quantitative analysis based on revenues and market size, the focus of the case, however, is on an improved distribution and communication plan.
 
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Case Solution for Trionym Systems: Investment Decision-Making Using Prescriptive Analytics

Complete Case details are given below :

Case Name :      Trionym Systems: Investment Decision-Making Using Prescriptive Analytics
Authors :           Owen Hall, Kenneth Ko
Source :             Ivey Publishing
Case ID :           W15178
Discipline :        Entrepreneurship
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Trionym Systems, a designer and manufacturer of 3-D printers, was enjoying soaring sales. Trionym’s chief executive officer (CEO) presented a plan for acquiring a new production facility to address the expected demand for the firm’s latest 3-D printer, the RB-5000, which was presently under beta testing. He expressed reservations with respect to considerable uncertainty both in terms of market size and production costs. Accordingly, he wished to use the latest prescriptive analytics techniques to ensure that the decision to expand was the right one. The chief analytics officer was tasked with assessing the proposed project and had to report his findings at the next board meeting.
 
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