Entrepreneurship

Promontory, Inc. Case Solution

Case Solution & Analysis for Promontory, Inc. by Frank V. Cespedes, Amy Handlin.

Complete Case details are given below :

Case Name :      Promontory, Inc.
Authors :           Frank V. Cespedes, Amy Handlin
Source :             HBS Brief Cases
Case ID :           9-917-535
Discipline :        Entrepreneurship
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Promontory, Inc. is a small, privately-owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales revenues and profitability. He is considering whether and how to increase the size of the sales force, redirect, or redeploy the company’s current sales efforts, utilize alternative marketing vehicles, and maximize sales potential. To attain this goal, the firm has bought some customization equipment and attempted to find niches in which it can succeed, by doing the work usually done by suppliers and manufacturers. The case raises numerous general marketing and sales management issues and provides a profile of various approaches to personal selling. At its heart is the appropriate marketing organization for this company’s strategy, and especially, the details of execution in the field. These multipronged challenges make the case suitable for courses in Entrepreneurship, Marketing, Sales, Small Business Management, General Management, and Strategy.
 
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Case Solution for Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry

Case Solution & Analysis for Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry by Howard H. Stevenson, Michael J. Roberts.

Complete Case details are given below :

Case Name :      Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
Authors :           Howard H. Stevenson, Michael J. Roberts
Source :             HBS Brief Cases
Case ID :           917501
Discipline :        Entrepreneurship
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D’Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the possibility of unequal power dynamics. Students assess the merits of the proposed project, as well as the overall attractiveness of the boutique hotel industry and the career opportunity it presents. Exhibits include a Letter of Agreement between D’Arcy and Whiting, the hotel’s historical performance data, lodging statistics for the Savannah market, and the project budget. An associated case, “Hotel Vertu: Financing the Venture in the Boutique Hotel Industry”, overlaps with this case, but delves into the issues around financial forecasts, financial returns, deal structure, equity splits, and the power dynamic between investors and entrepreneurs. Although each case can be taught on its own (i.e., students do not require data or knowledge from one case in order to benefit fully from the other), the two can be paired in order to give students a more complete sense of the challenges that aspiring entrepreneurs may face.
 
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Case Solution for Hotel Vertu: Financing the Venture in the Boutique Hotel Industry

Case Solution & Analysis for Hotel Vertu: Financing the Venture in the Boutique Hotel Industry by Howard H. Stevenson, Michael J. Roberts.

Complete Case details are given below :

Case Name :      Hotel Vertu: Financing the Venture in the Boutique Hotel Industry
Authors :           Howard H. Stevenson, Michael J. Roberts
Source :             HBS Brief Cases
Case ID :           917505
Discipline :        Entrepreneurship
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Two recent MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D’Arcy and Elisabeth Whiting face questions about financing, deal structure, and unequal power dynamics. This case covers opportunity analysis, financing and deal structuring, and partnership issues. Students are asked to assess the overall financial returns on the project and how those returns should be parsed between investors and owners. Students also examine how the deal with investors should be structured. Exhibits include a Letter of Agreement between the founders, the hotel’s historical performance data, the project budget, financial forecasts, and cash flow and return projections. The HBS Brief Case series contains two cases on Hotel Vertu. Both cases are set within the same disguised context, but take place two months apart. The earlier case, Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry (917-501) overlaps with this case, but focuses more on the nature of the opportunity itself, an industry analysis of the boutique hotel segment, issues related to early career entrepreneurship, and only hints at the power dynamic between investors and entrepreneurs. Although each case can be taught on its own (i.e., students do not require data or knowledge from one case in order to benefit fully from the other), the two can be paired in order to give students a more complete sense of the challenges that aspiring entrepreneurs may face. If both cases are taught, it is recommended that instructors begin with Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry.
 
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Case Solution for Malenti Strings: Intrapreneurship within FLG, Inc.

Case Solution & Analysis for Malenti Strings: Intrapreneurship within FLG, Inc. by David A. Garvin, Rachel Gordon.

Complete Case details are given below :

Case Name :      Malenti Strings: Intrapreneurship within FLG, Inc.
Authors :           David A. Garvin, Rachel Gordon
Source :             HBS Brief Cases
Case ID :           917513
Discipline :        Entrepreneurship
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows Jenica Fletcher as she rebuilds her company’s guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher’s key steps in rebuilding the organization, including the development of a team of committed, interdependent employees. Students learn about Fletcher’s values and unique management philosophy, as well as her managerial practices and daily activities. The case also discusses the role and development of the partnerships that helped solidify and grow the business. Coming off its high-end success, Malenti must now decide whether to move into the mid-priced market with a new line of electric guitar strings called True.
 
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Case Solution for Seaside Organics

Case Solution & Analysis for Seaside Organics by Howard H. Stevenson, Alisa Zalosh.

Complete Case details are given below :

Case Name :      Seaside Organics
Authors :           Howard H. Stevenson, Alisa Zalosh
Source :             HBS Brief Cases
Case ID :           916526
Discipline :        Entrepreneurship
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup versus a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.
 
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Case Solution for Stack Brewing: A Little Brewery in the Big Nickel

Complete Case details are given below :

Case Name :      Stack Brewing: A Little Brewery in the Big Nickel
Authors :           Ron Mulholland, Cameron Brooks, Benoit Roy, Katarina Schwabe, Cassidy Stewart
Source :             Ivey Publishing
Case ID :           W15161
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Stack Brewing, a start-up craft brewery, has a capacity of approximately 5,600 litres per month based on twelve 117-litre batches per week. A government grant based on growth and job creation potential will help boost production capacity by five times, necessitating the development of additional distribution and marketing communication strategies. The owner cannot afford a listing in the Beer Store, the distribution monopoly owned by Labatt Breweries of Canada and Molson-Coors Canada Inc., and his budget for communications is small. While this case provides an opportunity for students to perform quantitative analysis based on revenues and market size, the focus of the case, however, is on an improved distribution and communication plan.
 
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Case Solution for Trionym Systems: Investment Decision-Making Using Prescriptive Analytics

Complete Case details are given below :

Case Name :      Trionym Systems: Investment Decision-Making Using Prescriptive Analytics
Authors :           Owen Hall, Kenneth Ko
Source :             Ivey Publishing
Case ID :           W15178
Discipline :        Entrepreneurship
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Trionym Systems, a designer and manufacturer of 3-D printers, was enjoying soaring sales. Trionym’s chief executive officer (CEO) presented a plan for acquiring a new production facility to address the expected demand for the firm’s latest 3-D printer, the RB-5000, which was presently under beta testing. He expressed reservations with respect to considerable uncertainty both in terms of market size and production costs. Accordingly, he wished to use the latest prescriptive analytics techniques to ensure that the decision to expand was the right one. The chief analytics officer was tasked with assessing the proposed project and had to report his findings at the next board meeting.
 
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Case Solution for Beaufort Solutions, Inc.

Complete Case details are given below :

Case Name :      Beaufort Solutions, Inc.
Authors :           Deborah Walker, Dennis Hanlon, Donna Stapleton
Source :             North American Case Research Association (NACRA)
Case ID :            NA0355
Discipline :        Entrepreneurship
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beaufort Solutions Inc. (Beaufort) was a very small technology company based in St. John’s, Newfoundland and Labrador, Canada that has been developing software solutions since 2003 for the rapidly changing and burgeoning digital photo industry. Beaufort’s innovative technologies in the photo kiosk, web, and event photography market segments enabled the transformation of digital images into quality prints and gifts for consumers. The company’s go-to-market strategy, in tandem with a substantial marketing partner, involved providing “big box” retail clients with a fully integrated digital photo solution that was intuitive for consumer use. A “lifestyle” company with a history of ups and downs due to events beyond its control, Beaufort had recently won the business of a significant strategic customer through the strength of their exceptional team and superior customer service. Building on this momentum, Beaufort was in the process of proving themselves to another, more substantial Canadian retailer, the success of which would change the company forever. In June 2011, Todd Hiscock, Beaufort’s CEO, was pondering the consequences of success and wondering how much growth would best fit the company.
 
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Case Solution for Springy Fields: An Entrepreneur’s Dilemma

Complete Case details are given below :

Case Name :      Springy Fields: An Entrepreneur’s Dilemma
Authors :           Michael C Breward, Katherine E Breward, Matthias Tietz
Source :             North American Case Research Association (NACRA)
Case ID :            NA0359
Discipline :        Entrepreneurship
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case highlights entrepreneur Tom Wilson’s dilemma: he must decide how to expand Springy Fields, his adult sport and recreation business. After the economic aftermath of 9/11 cost Tom his structural engineering job, he decided to turn his side business of running a spring and summer Ultimate Frisbee league into his full-time job. Over time, Tom’s league grew substantially and he expanded into beach volleyball, soccer, flag football, and dodge ball. The Internet helped Tom remove the biggest expansion roadblock: the time required to complete administrative and customer-service tasks. Without the Internet, Tom doubted he could have achieved a fraction of the success he enjoyed between 2002 and 2010. Heading into the 2010 season, Tom realized he had plateaued and needed a new growth strategy. Each of the numerous options for expansion had its own unique set of financial risks and lifestyle implications. The case examines the myriad issues associated with developing a growth strategy that meets Tom’s financial and lifestyle goals.
 
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Case Solution for How, or Should, SE (Denmark) Foster Entrepreneurship?

Complete Case details are given below :

Case Name :      How, or Should, SE (Denmark) Foster Entrepreneurship?
Authors :           Daniel Isenberg
Source :             Babson College
Case ID :            BAB721
Discipline :        Entrepreneurship
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Babson Entrepreneurship Ecosystem Project (BEEP) was established in 2010 following the publication of “How to Start an Entrepreneurial Revolution”. The article contributed to the widespread recognition that entrepreneurship blossoms in a given region as the result of a complex interaction of many different domains and actors, including universities and human capital, providers of capital, corporations, policy makers, NGOs, and foundations.The 2010 Harvard Business Review (HBR) article made the term “entrepreneurship ecosystem” prominent for the first time, reflecting this dynamic and largely self-regulating system. The SE (formerly, Southern Energy) case enriches this dialog on engaging larger corporations in fostering entrepreneurship and entrepreneurship ecosystems and helps the discussion transcend polemic prescription and overly simplistic stereotypes of what larger corporations should or should not do. The case also highlights the potential benefits for larger corporations by engaging with entrepreneurial ventures. The case describes SE’s development from a small local utility located on the far western coastline of Denmark to an increasingly global player in electricity distribution and sales, telecommunications, including broad band internet, cable TV, renewable energy, and related fields. Although admittedly lacking a coherent strategy, SE has launched several entrepreneurial programs. The most prominent and visible activity is the Next Step Challenge, a new-as of the time of the case-global startup competition initially targeted to startup ventures in fields closely related to energy and telecommunications. Eight ventures from Denmark, the United States, Chile, and Serbia participated in the first three-month long program, which took place in Esbjerg, Denmark. The case outlines the program details, and participants’ views of the benefits and drawbacks of the program. SE is committed to, and has budgeted for, three iterations of the Next Step Challenge. Whereas most discussions of how corporations may programmatically engage entrepreneurship would focus entirely on this startup competition, the case also describes two additional programs with later stage entrepreneurial ventures. One is SE Blue Equity, a DKK 640 million, about $120 million, private equity fund managed by SE and three large Danish corporations and funds. SE Blue Equity has invested in five companies, each with approximately $10 million in revenues, in fields related to renewable energy and energy data and distribution, so it can scale them up with strategic relationships and bolstered management. SE has also incorporated SE Cloud Factory within its corporate structure, which originated as an external entrepreneurial venture. SE Cloud Factory is a customizable standard networking and data communications service for small and medium sized companies.
 
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