International Business

Yushan Bicycles: Learning to Ride Abroad Case Solution

Case Solution & Analysis for Yushan Bicycles: Learning to Ride Abroad by Christopher A. Bartlett, Paul S. Myers.

Complete Case details are given below :

Case Name :      Yushan Bicycles: Learning to Ride Abroad
Authors :           Christopher A. Bartlett, Paul S. Myers
Source :             HBS Brief Cases
Case ID :           9-917-539
Discipline :        International Business
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Yushan Bicycles, one of Taiwan’s leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods retailers. The manager’s strategy has yielded disappointing financial results so far, and he and company executives disagree on the cause and next steps. The Yushan case was specifically developed for international management and international business courses, but it can also be used in competitive strategy, corporate strategy, and general management programs. It is especially useful for analyzing situations in which issues of strategy, organization, and management converge.
 
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Case Solution for Nokia India: Battery Recall Logistics

Complete Case details are given below :

Case Name :      Nokia India: Battery Recall Logistics
Authors :           Charles Dhanaraj, Narendar Sumukadas, P. Fraser Johnson, Monali Malvankar
Source :             Ivey Publishing
Case ID :            W11082
Discipline :        International Business
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case provides an opportunity for students to develop practical knowledge of the role of operations management in a product recall situation, particularly in an emerging market context. Product recalls are an integral part of supply chain management (SCM). Companies inevitably face a question of when, not if, a recall will be necessary. These situations combine the complexity of operations with the time-urgency of a mission-critical task. The case also provides a rich context to learn about the interaction of SCM, information systems and reverse logistics, and to understand the marketing, logistics and communication challenges faced by a multinational company operating in an emerging market such as India.The case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in the Indian mobile devices. India, incidentally, was also Nokia’s second largest market, next only to China. Suddenly, what corporate headquarters considered a routine product advisory for a defective battery, resulted in panic in customers after the Indian media widely publicized the potential dangers that defective batteries could pose.Over a three-month period, Nokia India had to recall a few million batteries and replace them with new ones.The objectives of the case include 1) developing an effective product recall / reverse logistics plan that would ensure preparedness for the challenges and urgent circumstances that might surface in a recall situation, 2) understanding the key criteria for success of product recall systems and 3) understanding the interface of management action and the logistics system under a crisis situation.
 
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Case Solution for Value Chain and IT Transformation at Desko (B)

Complete Case details are given below :

Case Name :      Value Chain and IT Transformation at Desko (B)
Authors :           Pierre Hadaya, Robert Pellerin, Jean Ethier
Source :             Ivey Publishing
Case ID :            W11079
Discipline :        International Business
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes in detail Desko’s customer order process. It highlights the importance of this key business process and how its inefficiencies can significantly diminish the SME’s performance.
 
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Case Solution for Value Chain and IT Transformation at Desko (A)

Complete Case details are given below :

Case Name :      Value Chain and IT Transformation at Desko (A)
Authors :           Jean Ethier, Pierre Hadaya
Source :             Ivey Publishing
Case ID :            W11999
Discipline :        International Business
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes the history of Desko, a Canadian manufacturer of wood office furniture, as it faced a crisis that threatened its own existence. The president and CEO needed to decide which actions to take to improve the effectiveness of the value chain activities of the firm and the information technology (IT) supporting it. He was considering outsourcing parts of certain value chain activities, including manufacturing, to specialized partners. The case also depicts the main characteristics of the Canadian wood office furniture industry and the external factors that played an important role in the development of Desko.
 
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Case Solution for Mercedes-Benz India

Complete Case details are given below :

Case Name :      Mercedes-Benz India
Authors :           Nicole R.D. Haggerty, Shankar Venkatagiri, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W11084
Discipline :        International Business
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2007, the management of Mercedes-Benz India (MBI), a fully owned subsidiary of Daimler AG, the 12th-largest automobile manufacturer in the world, decided to relocate to a new facility near Pune in western India. In overseeing the installation of information technology (IT) infrastructure at the new premises, the company’s CIO is dealing with some managerial choices pertaining to IT architecture, IT tools, and IT skill sets of the company. Each choice involves several trade-offs. The CIO’s decision on each will have a major effect on the revenues, margins, and competitive positioning of MBI in the Indian automotive industry.
 
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Case Solution for Managing Customer Relationships in Offshore Outsourcing: B2Bcs, an Israeli Consulting Firm

Complete Case details are given below :

Case Name :      Managing Customer Relationships in Offshore Outsourcing: B2Bcs, an Israeli Consulting Firm
Authors :           Arup Kumar Das, Sangeeta Shah Bharadwaj, Kate M. Kaiser
Source :             Ivey Publishing
Case ID :            W11081
Discipline :        International Business
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case has been written to teach concepts in offshore outsourcing to students in business management courses as well as courses in strategy and information systems. The primary goal of this case study is to examine the process of establishing the offshore outsourcing of projects.
 
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Case Solution for Recruiting for a Multinational Enterprise in China

Complete Case details are given below :

Case Name :      Recruiting for a Multinational Enterprise in China
Authors :           Sara Preusse, Diana Krause
Source :             Ivey Publishing
Case ID :            W12047
Discipline :        International Business
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO of a multinational company wanted a new human resource team that operated in Guangzhou (China) to recruit and select 85 individuals for different positions throughout the enterprise. These positions included finance managers, production managers, security guides, workers for the factories, secretaries and interns. The members of the human resource team that dealt with these tasks were highly diverse in terms of their educational background (e.g., marketing, law, human resource, public relations, general business administration) and countries of origin (e.g., Canada, China, Germany). The team had to deal with a series of challenges in order for the project to be successful. These issues included a decision about task-specific job requirements, methods to assess these job requirements, strategies for recruitment, methods for personnel selection and final decision making. The team also had to deal with diversity within the team, and cross-cultural issues as well as with the leadership behavior of its CEO.
 
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