Marketing

Magellan Boatworks Case Solution

Case Solution & Analysis for Magellan Boatworks by John A. Quelch, James Kindley.

Complete Case details are given below :

Case Name :      Magellan Boatworks
Authors :           John A. Quelch, James Kindley
Source :             HBS Brief Cases
Case ID :           9-917-547
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Magellan Boatworks is a midsize manufacturer of customized, power “cruising yachts.” In the face of economic and political uncertainty in late 2016, Magellan’s VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson’s team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider changing Magellan’s marketing message and narrowing its target market? Why are Magellan’s two best salespeople so significantly outperforming their colleagues? This case can be used in an introductory or executive course that covers integrated marketing communications (IMC), including sales. It is also suitable for elective courses in advertising strategy and sales force management. The case’s focus on a luxury item that symbolizes success for many individuals should generate lively discussion.
 
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Harmonie Water: Refreshing the World Naturally Case Solution

Case Solution & Analysis for Harmonie Water: Refreshing the World Naturally by John A. Quelch, John L. Teopaco.

Complete Case details are given below :

Case Name :      Harmonie Water: Refreshing the World Naturally
Authors :           John A. Quelch, John L. Teopaco
Source :             HBS Brief Cases
Case ID :           9-917-527
Discipline :        Marketing
Case Length :    06 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product attributes are sufficiently important across countries that they can be used for global brand communications. He also must determine the extent of local customization he should allow and the roles of headquarters and country managers in these communications. The case can be used in both introductory marketing classes and elective courses in Brand Management, Global Marketing, Integrated Marketing Communications, in a module on marketing communications in an Advertising class, or the global module of a Marketing Management class.
 
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Pintura Corporation: The Lena Launch Decision Case Solution

Case Solution & Analysis for Pintura Corporation: The Lena Launch Decision by John A. Quelch, Katherine B. Hartman.

Complete Case details are given below :

Case Name :      Pintura Corporation: The Lena Launch Decision
Authors :           John A. Quelch, Katherine B. Hartman
Source :             HBS Brief Cases
Case ID :           9-917-523
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
A maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed with the next phase of development, Pintura’s VP of new product development must present a convincing analysis of the product’s feasibility-along with a proposed marketing program. The VP must consider the relationship of the proposed product to the rest of the Industrial Finishes Group’s product line, as well as how it would contribute to corporate and divisional objectives. The Pintura case can be used in a variety of classes, including an introductory marketing course, a capstone course, or a business-to-business (B2B) marketing course. The primary focus is on product-policy decisions. The most likely use for the case is in a module on product-line planning. It also can be used as a case on marketing planning.
 
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CNS Worldwide Case Solution

Case Solution & Analysis for CNS Worldwide by Robert J. Dolan, Karthik Easwar.

Complete Case details are given below :

Case Name :      CNS Worldwide
Authors :           Robert J. Dolan, Karthik Easwar
Source :              HBS Brief Cases
Case ID :           9-917-531
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market if it cannot find a way to increase prices. As a large public bid is about to be held, CNS must decide whether to bid and, if so, at what price. This case is intended for use an introductory marketing management course that involves an in-depth analysis of pricing. It can also be used in courses on pricing, business-to-business (B2B) sales, or competitive strategy. The case introduces students to specialized pricing mechanisms, oligopolistic markets, the challenges of avoiding a price war, the concept of price leadership, and the possible effects of a firm taking this role, including what it needs to do to succeed. There is a direct analogy to the airline industry that can be discussed during the last part of the class.
 
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Target Corporation: The Grocery Business in the Bull’s Eye Case Solution

Case Solution & Analysis for Target Corporation: The Grocery Business in the Bull’s Eye by David Owen Robinson.

Complete Case details are given below :

Case Name :      Target Corporation: The Grocery Business in the Bull’s Eye
Authors :           David Owen Robinson
Source :              Ivey Publishing
Case ID :           9B16A051 / W16633
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2016, Target Corporation was one of America’s largest retail chains, with nearly 2,000 well-located general merchandise stores and a reputation for being stylish and chic. However, in the wake of the 2008 U.S. financial recession, profitability had weakened as a result of allocating more space to low-margin groceries in an attempt to continue to attract customers. Once the recession was over, Target Corporation had to decide whether to reduce or even eliminate the grocery category in order to offer a broader selection of clothing and household goods.
 
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Graham’s Pharmacy: Traditional Care, Modern Solutions Case Solution

Case Solution & Analysis for Graham’s Pharmacy: Traditional Care, Modern Solutions by Nicole Bérubé, R. Frank Delanghe.

Complete Case details are given below :

Case Name :      Graham’s Pharmacy: Traditional Care, Modern Solutions
Authors :           Nicole Bérubé, R. Frank Delanghe
Source :              Ivey Publishing
Case ID :           9B16A047 / W16637
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2012, Graham’s Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the brainchild of a pharmacist and entrepreneur with a strong commitment to the pharmacist profession. Located in the heart of the historic business sector of Kingston, Ontario, Graham’s Pharmacy had taken over a historic building that formerly housed a bank. The pharmacy was intended to improve the quality of life of its clients through prevention and active engagement, rather than merely through the passive and mundane role of a pill dispensary. However, the pharmacy needed to be profitable if the vision was to be fully realized. Although the founder was confident in the capabilities of his team, and that a market existed for a pharmacy that provided personalized service and advice, he wondered how to market the business in light of competition from much larger rivals.
 
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Hope Blooms: Marketing a Social Enterprise after Dragons’ Den Case Solution

Case Solution & Analysis for Hope Blooms: Marketing a Social Enterprise after Dragons’ Den by Margaret McKee, Ethan Pancer, Chantal Hervieux.

Complete Case details are given below :

Case Name :      Hope Blooms: Marketing a Social Enterprise after Dragons’ Den
Authors :           Margaret McKee, Ethan Pancer, Chantal Hervieux
Source :              Ivey Publishing
Case ID :           9B16A052 / W16650
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of empowering marginalized youth by providing education on food, sustainability, and entrepreneurship issues. These successes started to create a series of problems associated with production and capacity shortfalls associated with using a youth volunteer workforce, stock outs, and potential mission drift. As the executive director of Hope Blooms prepared for the final board of directors’ meeting in 2015, she wondered how to solve two of the organization’s fundamental problems: How could the retail operations provide stable employment for its youth members? How could Hope Blooms increase its profits to continue to expand its activities?
 
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Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction Case Solution

Case Solution & Analysis for Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction by Somnath Chakrabarti, B. S. Kiran.

Complete Case details are given below :

Case Name :      Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction
Authors :           Somnath Chakrabarti, B. S. Kiran
Source :              Ivey Publishing
Case ID :           9B16A049 / W16649
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Delhi Metro Rail Corporation Ltd. (DMRC), a government-owned enterprise in India, was responsible for building, operating, and managing the metro rail network in the National Capital Region of India. Delhi’s reliable, punctual, clean, and green metro services began operation in 2002. By 2016, DMRC had transformed peoples’ lives and become an essential form of transit for an average of 2.5 million commuters per day. In terms of customer satisfaction, DMRC was ranked in a global online survey as the second-best metro system in the world. But management at DMRC knew that to maintain that level of customer satisfaction, it had to be conscious of the gap between performance and customer expectations, which were increasing with demands from DMRC’s assertive and ambitious millennial commuters. In addition, the government was embarking on strategies to induce commuters to switch from private to public transit. DMRC needed to evaluate its strategic service priorities while continuing to deliver value to its stakeholders. Should DMRC focus on enhancing customer experience with augmented services or invest in measures to reduce operational costs? Was DMRC’s culture of customer delight sustainable?
 
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HCL Technologies: Pushing the Billion-Dollar Website Case Solution

Case Solution & Analysis for HCL Technologies: Pushing the Billion-Dollar Website by Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan.

Complete Case details are given below :

Case Name :      HCL Technologies: Pushing the Billion-Dollar Website
Authors :           Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan
Source :              Ivey Publishing
Case ID :           9B16A053 / W16673
Discipline :        Marketing
Case Length :    21 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating a lead funnel worth $1 billion. HCL Technologies used its updated website to implement various strategies to ensure effective lead generation, revenue generation, and site-traffic generation. Over time, the website evolved into a driver for thought leadership for the business and its customers.
 
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imiAid: Challenges in Scaling Up Business Operations Case Solution

Case Solution & Analysis for imiAid: Challenges in Scaling Up Business Operations by Mokhalles Mehdi, Syed Yassir Rizvee.

Complete Case details are given below :

Case Name :      imiAid: Challenges in Scaling Up Business Operations
Authors :           Mokhalles Mehdi, Syed Yassir Rizvee
Source :              Ivey Publishing
Case ID :           9B16A056 / W16681
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2015, imiAID, an Indian start-up that provided portable first aid kits for emergencies, was struggling to reduce its production costs and increase awareness about its product. The company began operations in Guwahati, Assam, and subsequently expanded the business to other states in Northeast India. Key target segments for imiAID included educational institutions and health-care service providers. Customers were somewhat aware of the product; however, imiAID wanted to develop a strategy that addressed its two goals of reducing production costs and increasing awareness about the imiAID Pocket First Aid Kit. Management had to decide how to best guide the company’s growth. Would imiAID be able to successfully operate in the emerging market of Northeast India in the long term?
 
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