Case Name :      Ajay Bam

Authors :           William D. Bygrave, Carl Hedberg

Source:              Babson College

Case ID:             BAB070

Discipline :        Entrepreneurship

Case Length :    17 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Deals with a nascent, high-potential business that is conceived by two MBA students who have no experience in the industry where they believe they have found a niche for an exciting new product–a technology platform that enables consumers to pay for merchandise and simultaneously participate in loyalty programs using any type of cell phone. Deals primarily with building contacts and gathering resources. Also covers career choice, building a team, venture capital, and boards of advisers.