Case Name :      Malincho

Authors :           Carl Hedberg, William D. Bygrave

Source:              Babson College

Case ID:             BAB098

Discipline :        Entrepreneurship

Case Length :    15 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Kalin Pentcheve, a recent U.S. immigrant from Bulgaria, starts a business importing Bulgarian feta cheese in bulk and selling it in the United States. Pentcheve has no previous experience in either the import/export business or the food industry. Deals with finding opportunity, using a network of existing contacts and developing new contacts, scraping together money from friends, family, and others to finance a venture, evolving a sales strategy by trying different “channels,” and learning by doing. To position early in a new ventures course.