Case Name :      Jennie Maze Limited: Enhancing Call Center Performance Using Predictive Analytics

Authors :           Davit Khachatryan

Source:              Babson College

Case ID:             BAB263

Discipline :        Entrepreneurship

Case Length :    09 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

This caselet can be utilized to enhance students’ understanding and appreciation of predictive analytics for improving the performance of a call center, using time series forecasting. The nature of the assignment necessitates effective teamwork on data cleaning and preparation, and modeling/analysis of time series, as well as presentation of key findings. The caselet should be moderated as a small-scale consulting engagement, with the instructor assuming the role of the “client,” meeting with the engagement team for regular status updates, and attending to questions the team may have. Ideally, the caselet should run anywhere from one week to a month, depending on how meticulously the instructor will plan to implement the assignment. The caselet comes with an accompanying dataset.