Case Name :      Maytag Corp.–2002

Authors :           Suzanne Allen, Stephen Allen

Source:              Babson College

Case ID:             BAB047

Discipline :        Strategy

Case Length :    13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Summarizes the events, decisions, and results at the firm during the period 1986 to 2002. The key issues involve the financial goals of Maytag during this period, its inability to reach them, and the likely reasons for such a failure. Maytag seemed to suffer from both strategy formulation as well as strategy implementation problems. The structural evolution of the industry had not made the strategy task any easier for Maytag during this period. The open question is how Maytag would fare in the future and what its senior managers should do.