Case Name :      Serono

Authors :           Lawrence P. Carr

Source:              Babson College

Case ID:             BAB043

Discipline :        Strategy

Case Length :    13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

This case traces the development of the balanced scorecard for a fast-growing biotech company in transition. It reports how the new CEO embraces the scorecard concept early to explain and measure the progress of his strategic objectives to the various stakeholders. The case subsequently traces the rollout and development of the scorecards as they cascade throughout the organization. Finally, the North American CFO confronts the problem of relating scorecard targets to individual performance goals of his finance team.