Case Solution for WFNX-107.7 FM and Boston’s Radio Wars

Complete Case details are given below :
Case Name :      WFNX-107.7 FM and Boston’s Radio Wars
Authors :           Robert J. Kopp, Bradley M. Mindich
Source:              Babson College
Case ID:             BAB019
Discipline :        Marketing
Case Length :    28 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
WFNX, a small radio station, is growing and making waves. Larger competitors have counterattacked and cut into WFNX’s audience. How should it respond? Which option should it choose?

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