Complete Case details are given below :
Case Name : PV Technologies, Inc.: Were They Asleep at the Switch?
Authors : Frank V. Cespedes, Diane Badame
Source : HBS Brief Cases
Case ID : 913505
Discipline : Marketing
Case Length : 11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company’s largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report on the company’s reputation while considering an appropriate response.
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