Case Name :      Polaris 2008

Authors :           Rua-Huan Tsaih, Darren Meister

Source :             Ivey Publishing

Case ID :            908E11

Discipline :        Finance

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris’ investment plans in Singapore, Vietnam and Abu Dhabi. The chairman’s name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, the chairman had made Polaris Securities stand out conspicuously in Taiwan’s securities market. He also copied Polaris Securities experiences, such as computational finance, trading platform and customer service, to Polaris Securities (Hong Kong) Ltd. (Polaris Securities HK) to expand his business scope. The chairman contemplated whether Polaris Securities and Polaris Securities HK experiences could be duplicated in Singapore, Vietnam and Abu Dhabi.