Case Name :      Lululemon Athletica’s Product, Employee and Public Relations Issues

Authors :           Stefanie Beninger, Simon Pek, Karen Robson, Adam J Mills

Source :             Ivey Publishing

Case ID :            W14425

Discipline :        Marketing

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon’s Manifesto, a one-page collection of sayings that guide the company’s actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon’s new CEO has to make some decisions about the best way forward for the company.