Complete Case details are given below :
Case Name : MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
Authors : Raymond Pirouz, Emily Chen-Bendle
Source : Ivey Publishing
Case ID : W13279
Discipline : Marketing
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
MediaMath is a demand-side platform that provides a single interface from which online media buyers can buy display media advertising from multiple advertising exchanges. The company’s chief executive officer is contemplating the strategic direction of his new business after its first full year of operation. Specifically, he needs to determine which clients he should most actively pursue and how that decision will affect the strategic direction of the business.
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