Case Name :      HCL Technologies

Authors :           Barbara L. Marcolin, Ramasastry Chandrasekhar

Source :             Ivey Publishing

Case ID :            W12018

Discipline :        Marketing

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In 2011, HCLT ERS (Engineering and R&D Services), a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009, which transformed the division’s ability to create “16 productized solutions” and to engage new and old customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solutions and services. The EVP, Global Sales, Engineering and Research Services (ERS), HCL Technologies, and the EOOTB team must consider the potential user experiences that ERS could gain from EOOTB in conjunction with its customers and its ecosystems (partners, collaborators, third party providers).