Complete Case details are given below :
Case Name : West Ham United Football Club’s Olympic Stadium Move
Authors : Matthew Thomson, Neil Bendle
Source : Ivey Publishing
Case ID : W11150
Discipline : Marketing
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
West Ham United are an English football team that competed to win the right to move their games to play in the stadium being constructed for the 2012 London Olympics. They secured financial support from the local government and the backing of the U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham despite this, won the right to move. The case focuses on ensuring fan acceptance of the move.
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