Complete Case details are given below :
Case Name : Cola Wars in China: The Future Is Here
Authors : Niraj Dawar, Nancy Hua Dai
Source : Ivey Publishing
Case ID : 903A06
Discipline : Marketing
Case Length : 23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Wahaha Hangzhou Group Co. Ltd. is one of China’s largest soft drink producers. One of the company’s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals and to achieve its goal of dominant market share.
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