Complete Case details are given below :
Case Name : Blue Mountain Resorts Ltd.: The Night Skiing Decision
Authors : Terry H. Deutscher, Susan Burke
Source : Ivey Publishing
Case ID : 83A025
Discipline : Marketing
Case Length : 20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the months of February and March. The resort’s management is suspicious about the validity of the results of the research, but has no time to collect further data.
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