Complete Case details are given below :
Case Name : Maple Tree Accessory Shop
Authors : Yuran Zeng, Jacob W Hill
Source : Ivey Publishing
Case ID : W14473
Discipline : General Management
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of an accessory shop in China is unsure whether it was a wise choice to start his own business. The owner has identified that if the shop continues as is, he may face a loss. He must come up with a solution. Should he accept an employee’s suggestion to cut prices in order to compete with low-end street stalls? Should he shut down the shop in the short run or even exit the market? Whichever path he chooses, he can approach the decision using the concepts of elasticity and cost analysis popular in microeconomics.
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