Case Name :      Prince Pipes and Fittings Pvt. Ltd., India

Authors :           Tulsi Jayakumar

Source :             Ivey Publishing

Case ID :            W14519

Discipline :        General Management

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Prince Pipes and Fittings (Prince) – a family managed enterprise in the Indian PVC pipe industry – had not only navigated the 2008 Global financial crisis, a period when more than 1000 Indian pipe companies had shut down within 90 days, it had in fact used the crisis as an opportunity to successfully transition from an small and medium enterprise (SME) to a large enterprise through acquisitions. In 2013, the company faced a bleak macroeconomic environment of declining GDP growth rates, tight monetary conditions, a pessimistic industrial outlook, a depreciating rupee and rising crude prices. It also faced growing domestic competition. Would Prince be able to reach its goals for 2013/14?