Complete Case details are given below :
Case Name : Ford Motor Company: New Shades of Green Through Soy Foam
Authors : Garima Sharma, Chris Laszlo, Indrajeet Ghatge
Source : Ivey Publishing
Case ID : W13467
Discipline : General Management
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ford Motor Co. develops and commercializes a green technology that replaces a traditional and scarce resource with an abundant bio-material. The pilot project becomes hugely successful, and, within the company, the idea of expanding the use of bio-material gains considerable momentum, but implementation and customer acceptance prove to be a challenge. Two members from the company’s research and engineering division work together to overcome these obstacles and move the company toward a vision of sustainability that involves more than just fuel economy and cost reduction.
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