Case Name :      Stag International: Strategic Dilemmas of a Growing Family Owned Indian Business

Authors :           Sanjay Goyal, Harsh W. Mishra

Source :             Ivey Publishing

Case ID :            W13424

Discipline :        General Management

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The chairman of Stag International faced a number of challenges. As the number one table tennis brand in India and one of the top five companies globally, Stag could go after market share, diversify into domestic distribution, do both or just sit tight. The chairman also needed to set the business up for the fourth generation to step in and drive the family-owned business forward. The dilemmas he faced were defining the strategic intent, strategic choices and resourcing for the business as it entered its 90th year of existence as a leading manufacturer and exporter of sports goods in India.