Case Name :      Uncertainty and Entrepreneurial Action at Readeo.com

Authors :           J. Robert Mitchell, Madiha Khan

Source :             Ivey Publishing

Case ID :            W12140

Discipline :        General Management

Case Length :    02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

An entrepreneur believes in the potential of Readeo, his idea for a website that combines the love of reading with video calling. He sees Readeo as a solution that would allow, for example, his son to interact and spend quality time connecting with his grandparents. The entrepreneur has several important factors to consider as he works to launch his website. The case explores the challenges that he faces in the midst of uncertainty. While he knows he wants to start the business, the real question is how he should go about doing this.