Case Name :      Wall Street Journal: Print vs. Interactive

Authors :           Amy J. Hillman

Source :             Ivey Publishing

Case ID :            99M030

Discipline :        General Management

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

One of Dow Jones & Co.’s most respected brands, The Wall Street Journal, is threatened by Internet news providers, including their own Interactive Edition. The company is unsure whether the Interactive Edition will be a substitute or a complement to the print edition. This case focuses on changing industry boundaries, new technology, potential cannibalization, and a threat to the company’s traditional business model. Industry analysis of both print and interactive publishing is discussed, as is resource leveraging across the two formats.