Complete Case details are given below :
Case Name : Paramount Pictures: The Transformers Dilemma
Authors : Neil Bendle, Matt Boswick
Source : Ivey Publishing
Case ID : W12144
Discipline : Strategy
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case and the Warner Bros. Pictures: The Harry Potter Dilemma case are set in December 2010 and represent industry consultants thinking about how to market the final installments of very successful movie franchises. Both Paramount Pictures and Warner Bros. Pictures want to market their movie to gain the greatest gross (i.e. box office ticket revenue). Each company must take into account the scheduling of the other players in the market. The cases also deal with changes in the movie industry. These include the expansion of the number of 3D movies and the importance of franchise movies.
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