Complete Case details are given below :
Case Name : Asian Paints Ltd. International Business Division
Authors : Jean-Louis Schaan, Ramasastry Chandrasekhar
Source : Ivey Publishing
Case ID : 906M58
Discipline : Strategy
Case Length : 27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Asian Paints Ltd. (APL), recognized as one of the best managed companies in India, has recently embarked on a significant push to internationalize its activities with the goal of becoming one of the top five decorative paint companies in the world. The president of the international division is faced with the challenge of simultaneously meeting sales volumes expectations and contributing to the company’s goal.
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