Case Name :      ITC in Rural India

Authors :           Sushil Vachani

Source :             Ivey Publishing

Case ID :            909M36

Discipline :        Strategy

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The case describes the Indian business environment and the enormous opportunities and challenges presented by rural markets as they expand rapidly. It focuses on the innovative business model deployed by ITC to engage the rural population in multiple ways and create a platform for procuring commodities and providing a range of goods and services to the bottom of the pyramid in rural India. It gives students the opportunity to evaluate the future of ITC’s rural business.