Complete Case details are given below :
Case Name : Bonny Doon Vineyards
Authors : Amy J. Hillman, Gerry Keim, Kay Glasgow
Source : Ivey Publishing
Case ID : 900A18
Discipline : Strategy
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A small, founder-centered business, which is increasingly facing competitive imitation of its core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding its direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon, as well as the interests of its dynamic founder and leader, are critical.
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