Case Name :      Landhills Winery: Developing an Optimal Blending Plan

Authors :           Owen Hall, Kenneth Ko

Source :             Ivey Publishing

Case ID :            W14167

Discipline :        Operations Management

Case Length :    03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A senior vintner at Landhills Winery (Landhills) has been put in charge of developing an optimal blending plan for the upcoming season. This assignment is the result of a recent Landhills board meeting where the chief executive officer presented her ideas regarding the use of analytics for enhancing profits while at the same time not affecting quality. Specifically, the use of resource optimization could significantly improve Landhills’s profitability. Industry reports have indicated that a growing number of major wineries are using analytics to assist in the wine-blending process. The board meeting concluded with the CEO tasking the senior vintner with developing an analysis and reporting back his findings to the board at next month’s meeting.