Case Name :      Samsung Electronics (A): Entering India

Authors :           Sumit Chakraborty, Shushil Sharma, Sougata Ray

Source :             Ivey Publishing

Case ID :            906M34

Discipline :        Operations Management

Case Length :    21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Samsung Electronics (Samsung) managing director had presented the new management philosophy for achieving leadership in a global market. The three-part strategy would prioritize quality, globalization, and multifaceted integration, in that order. After a restructuring effort, Samsung had emerged as a leader in the global electronics industry. Now, considering the new management philosophy and several other factors, the managing director faced the decision of whether Samsung should enter the Indian market.