Case Name :      Samsung Electronics (B): In India

Authors :           Sumit Chakraborty, Shushil Sharma, Sougata Ray

Source :             Ivey Publishing

Case ID :            906M35

Discipline :        Operations Management

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In part A of this case, Samsung’s managing director had to decide whether Samsung should enter the Indian market. Now, three years later, he was ready to relinquish the position. The three years had been very successful and the managing director was promoted to vice-president of global sales and marketing of display products. One of the first decisions facing the new managing director as he takes the position is what type of products Samsung should compete with in India. One option is to compete in the low and medium segments. Another option is to take the high end segment.