Complete Case details are given below :
Case Name : Lululemon Athletica Inc.
Authors : Dante Pirouz, Kelly Huang Arman
Source : Ivey Publishing
Case ID : W14514
Discipline : Entrepreneurship
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on?
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