Complete Case details are given below :
Case Name : d.light design
Authors : Niraj Dawar, Ramasastry Chandrasekhar
Source : Ivey Publishing
Case ID : W14198
Discipline : Entrepreneurship
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Five years earlier, a U.S.-based social enterprise, d.light design, launched its innovative brand of solar lamp in India. Although the company has gained market share, the category as a whole is not growing. The solar lamp market in India is complex, as a result of being both fragmented and disorganized. The company’s new head of Indian operations faces three dilemmas: How can the company scale up? How can the company improve the productivity of its distribution channels? How can the company leverage its first-mover advantage to make its brand synonymous with the category?
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