Case Solution for ExerciseApp

Complete Case details are given below :
Case Name :      ExerciseApp
Authors :           Barbara L. Marcolin, Ning Su, Corey Rochkin
Source :             Ivey Publishing
Case ID :            W13025
Discipline :        Entrepreneurship
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial venture in order to successfully bring it to market. With limited funding, he must decide on the next steps for the business, including the application’s features, business model and market strategy.
 
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