Case Name :      Cenabal (B)

Authors :           Stewart Thornhill, Jane Gravill

Source :             Ivey Publishing

Case ID :            908M21

Discipline :        Entrepreneurship

Case Length :    02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The owner of Cenabal, an organic salad dressing and bread dipping company, had received an offer from two investors on the television show The Dragon’s Den. The show’s premise of “all or nothing” did not leave room for negotiating terms. Now as she carefully read the contract, she considered whether she was willing to sign it. This supplement follows Cenabal (A). The supplement Cenabal (C) looks at subsequent events.