Case Name :      From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico

Authors :           Myrna Comas, Circe Niezen, Julia Sagebien

Source :             Ivey Publishing

Case ID :            909M83

Discipline :        Entrepreneurship

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This case examines how CEMEX adapted its flagship corporate social responsibility (CSR) program (Patrimonio Hoy) to the specific socio-economic realities of Puerto Rico – Fundacion Arte en Concreto (the Foundation). The Foundation was a partnership between a number of entities in the private, public and not for profit sector. For CEMEX, the main partner and founder, Arte en Concreto provided a way to promote concrete as an art form while contributing to the economic and social development of Puerto Rico. The goal of the Foundation was to rehabilitate prisoners through vocational training. The case also examines a number of external factors that affected the Foundation in 2008-09, such as global and local economic recessions, a slowdown in the construction sector, destabilizing effects for a public-private partnership of a new political party in government, and a general distrust of CEMEX’s environmental record. The staff at the board of directors needed to develop a strategy that could guarantee the future of the Foundation.