Complete Case details are given below :
Case Name : Media General and the Balanced Scorecard (A)
Authors : Mark E. Haskins, Darrell Eakes
Source : Darden School of Business
Case ID : UV1135
Discipline : General Management
Case Length : 18 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
“Media General and the Balanced Scorecard (A) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case presents a situation where a business-unit manager turns to his region’s BSC to evaluate the possible reasons for a quarterly revenue shortfall. These cases can be used in an undergraduate, graduate, or executive-education setting to introduce the BSC topic.
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