Case Solution for Media General and the Balanced Scorecard (A)

Complete Case details are given below :

Case Name :      Media General and the Balanced Scorecard (A)
Authors :           Mark E. Haskins, Darrell Eakes
Source :             Darden School of Business
Case ID :           UV1135
Discipline :        General Management
Case Length :    18 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
“Media General and the Balanced Scorecard (A) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case presents a situation where a business-unit manager turns to his region’s BSC to evaluate the possible reasons for a quarterly revenue shortfall. These cases can be used in an undergraduate, graduate, or executive-education setting to introduce the BSC topic.
 
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