Case Name :      Totally Tidy by Tilly

Authors :           Elizabeth M.A. Grasby, Brian Langen

Source :              Ivey Publishing

Case ID :           9B16B009 / W16268

Discipline :        Accounting

Case Length :    10 pages

Plagiarism : NO (100% Original work)

Spring cleaning season 2015 was about to begin in a small community north of Toronto, Ontario, Canada, and a prospective business owner was deciding whether to launch a new business. Totally Tidy by Tilly would provide cleaning services, professional organizing services, or both. Before moving forward, this new entrepreneur first needed to understand the environment for her new venture. Based on that understanding, she needed to decide what services to offer and at what prices, and how best to promote her new business. To determine financial feasibility, she projected the company’s financial performance for the first three years of operations. Should the entrepreneur stay close to home, within her community, or would a viable and profitable business plan involve a larger area? Would the business provide a reasonable income, or would this significant change in her lifestyle only prevent her from enjoying the flexibility of being a stay-at-home parent?