Case Solution & Analysis for Singapore Airlines: In Talks to Invest in Jeju Air by Ruth S.K. Tan, Zsuzsa R. Huszar, Weina Zhang.
Complete Case details are given below :
Case Name : Singapore Airlines: In Talks to Invest in Jeju Air
Authors : Sanjay Dhamija, David J. Sharp
Source : Ivey Publishing
Case ID : 9B15N013 / W15371
Discipline : Finance
Case Length : 12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Jeju Air is a market leader in the South Korean low-cost carrier industry, operating more than 20 domestic and international air routes in Asian countries. In the midst of rising economic activity and the opening of more air routes in North Asia, Jeju Air is planning an initial public offering to seek capital to grow its China business. Meanwhile, Singapore Airlines is in discussions to purchase a 20 per cent equity investment in Jeju Air. Is this investment a wise decision for Singapore Airlines? Additionally, what is Singapore Airlines’ future outlook in terms of its existing underperforming subsidiaries?
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