Case Solution for Suntech Power: Competition and Financing in China’s Solar Industry

Case Solution & Analysis for Suntech Power: Competition and Financing in China’s Solar Industry by Sunil Gupta, Emir Hrnjić.

Complete Case details are given below :

Case Name :      Suntech Power: Competition and Financing in China’s Solar Industry
Authors :           Sunil Gupta, Emir Hrnjić
Source :              Ivey Publishing
Case ID :           9B15N019 / W15476
Discipline :        Finance
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, Suntech Power, the world’s largest solar panel manufacturer, found itself in a highly problematic position. Recent developments in the Chinese solar power industry had negatively impacted the company’s operations. As the industry had matured, the demand for Suntech Power’s products had become highly volatile. Changing policy regulations, the ambiguous financial structure of the firm and a shift in consumers’ perceptions of the product were only some of the issues that further compounded the problem. As a result of these changing dynamics within the global solar power industry, the company’s share price had plummeted by roughly 90 per cent. To remedy the problem, in May 2011, the founder and chief executive officer of Suntech Power hired a new chief financial officer and they faced the arduous task of turning the company around. How should they tackle changing political and economic conditions? What decisions needed to be made to maintain the position of the company in the global solar energy market?
 
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