Case Solution & Analysis for Patanjali Takes On Industry Giants by Sandeep Puri, Adrija Ajeya, Jupanjot Singh Chugh.
Complete Case details are given below :
Case Name : Patanjali Takes On Industry Giants
Authors : Sandeep Puri, Adrija Ajeya, Jupanjot Singh Chugh
Source : Ivey Publishing
Case ID : 9B16A039 / W16538
Discipline : Marketing
Case Length : 09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2016, the yoga guru who started Patanjali Ayurved Limited declared that his company’s revenue would exceed that of Colgate-Palmolive India by the end of the year and would overtake Hindustan Unilever in India in three years. Patanjali’s revenue grew 125-150 per cent from the previous year. The company aimed to continue growing at a rate of 100-125 per cent annually over the next three years, as a manufacturer and marketer of a wide range of products including flour, biscuits, noodles, spices, honey, and toothpaste. It also considered exploring international expansion to support its high growth targets. Could Patanjali aggressively expand into more categories while maintaining sustainable growth?
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