Case Solution & Analysis for Value Innovation By Chobani by Arpita Agnihotri, Saurabh Bhattacharya.
Complete Case details are given below :
Case Name : Value Innovation By Chobani
Authors : Arpita Agnihotri, Saurabh Bhattacharya
Source : Ivey Publishing
Case ID : 9B16M180 / W16686
Discipline : General Management
Case Length : 12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Founded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn things around by 2016. Will Chobani be able to regain its leadership position going forward? If so, how will it fuel its growth?
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