Case Solution & Analysis for Shanghai Toex Trading Co.: The Going Global Challenge by Xiaorong Chen, Andreas Schotter, Wei LV.
Complete Case details are given below :
Case Name : Shanghai Toex Trading Co.: The Going Global Challenge
Authors : Xiaorong Chen, Andreas Schotter, Wei LV
Source : Ivey Publishing
Case ID : 9B16M125 / W16441
Discipline : General Management
Case Length : 11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX’s business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX’s founder believed that succeeding in the United States was critically important for the company’s future. However, he was not sure how to execute a successful international growth strategy and how to best leverage the new U.S. logistics centre.
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