Case Solution & Analysis for The Kitchener Rangers Hockey Club: Skating into the Future by Karin Schnarr, Mathew Krizmanich, Chelsea Lee.
Complete Case details are given below :
Case Name : The Kitchener Rangers Hockey Club: Skating into the Future
Authors : Karin Schnarr, Mathew Krizmanich, Chelsea Lee
Source : Ivey Publishing
Case ID : 9B16M160 / W16605
Discipline : General Management
Case Length : 15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2015, the chief operating officer of the Kitchener Rangers Hockey Club had to consider short- and long-term options to maintain and increase the success of the organization. Given its strong community support, the Kitchener Rangers Hockey Club was in the enviable position of having an 800-person waiting list for season tickets; however, this scenario caused a perception that games were always sold out, which discouraged a new generation of fans from attending. Given the organization’s nonprofit governance model, any plan the chief operating officer considered would have to be adopted by the players and staff, as well as ticket holders, fans, local municipalities, and community residents. Possible courses of action included building a larger stadium, leveraging new marketing opportunities, and bidding for control of stadium concessions. How could the Kitchener Rangers Hockey Club continue its success while attracting a new generation of fans?
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