Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016) Case Solution

Case Solution & Analysis for Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016) by Paul W. Beamish.

Complete Case details are given below :

Case Name :      Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016)
Authors :           Paul W. Beamish
Source :              Ivey Publishing
Case ID :           9B16M140 / W16550
Discipline :        General Management
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This exercise assesses one’s exposure to the rest of the world’s peoples. A series of worksheets require the respondents to check off the number and names of countries they have visited and the corresponding percentage of world population which each country represents. By summing a group’s collective exposure to the world’s people, the result will inevitably be the recognition that together they have seen much, even if individually some have seen little. The teaching note provides assignments and discussion questions which look at: why there is such a high variability in individual profiles; the implications of each profile for one’s business career; and, what it would take for the respondent to change his/her profile. For marketers, it underscores the need to gather greater base knowledge about opportunities abroad.
 
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