Case Solution & Analysis for Chinese Curling Association: The Way Ahead by Yin Chen.
Complete Case details are given below :
Case Name : Chinese Curling Association: The Way Ahead
Authors : Yin Chen
Source : Ivey Publishing
Case ID : 9B16M124 / W16444
Discipline : General Management
Case Length : 11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Curling was officially included in the Winter Olympic Games in 1998. Since then, it spread beyond its home in Canada and northern Europe to many other countries, including China. As a new player, the Chinese Curling Association managed to elevate its national teams to achieve world elite status and be widely admired by its international counterparts for being so successful with fewer than 300 curlers and only a 10-year history. In 2014, the Chinese Curling Association needed to develop a strategic approach to grow curling in China in a healthy and sustainable way.
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