Case Solution & Analysis for Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry by Max Stallkamp, Larry Plummer, Andreas Schotter.
Complete Case details are given below :
Case Name : Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Authors : Max Stallkamp, Larry Plummer, Andreas Schotter
Source : Ivey Publishing
Case ID : 9B16M102 / W16365
Discipline : General Management
Case Length : 12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Forked River had expanded its production capacity by 50 per cent, hired an additional full-time brewmaster, and added a retail outlet to the brewing facility. However, business had recently become more complicated due to changes to Ontario retail liquor laws, increasing non-brewing administrative work, and looming decisions about the product portfolio and distribution strategy. Now, the three founders wondered whether Forked River was still on the right track or if a new strategic plan was needed to ensure its long-term success in the fast-changing craft beer industry.
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