Case Name :      RSM Broadcasting: The First Steps of a New Leader

Authors :           Cara C. Maurer

Source :              Ivey Publishing

Case ID :           9B16M198 / W16769

Discipline :        General Management

Case Length :    11 pages

Plagiarism : NO (100% Original work)

In 2016, a recent business graduate entered the workforce as the manager of a radio station in a small town. His new employer, RSM Broadcasting, led the way in serving small Canadian communities and took steps to provide radio content in the most relevant way possible, but it might be time to quicken the pace. He faced a number of obstacles because the industry had been changing and internal politics made it challenging to enact any of his own ideas for strategic renewal. He had three options: support a current initiative, bolster his own idea for change, or focus on his own development. His newness to the organization, his youth, and his position as a middle manager could get in the way of promoting change in the short-term.