Case Name :      Indigo Books and Music Inc.

Authors :           Dante Pirouz, Kelly Huang Arman

Source :             Ivey Publishing

Case ID :            W14050

Discipline :        Entrepreneurship

Case Length :    08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Since 1996, Indigo Books and Music had grown to become essentially a book retail monopoly in Canada. But the global recession had hit the company hard, and the chief executive officer (CEO) was focused on creating innovation at every level of the national operation. The hope was that Indigo would eventually be able to compete internationally with giants such as Amazon.com and Barnes & Nobles. How to stabilize the company’s financials while at the same time creating and promoting creative product lines that customers would crave was the critical question that the CEO had to answer if her company was to thrive in the future.