Case Name :      Babeeze in Arms Doula Centre

Authors :           Matthew Thomson, Aimee Dinnin

Source :             Ivey Publishing

Case ID :            909A24

Discipline :        Entrepreneurship

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Babeeze in Arms Doula Centre, a small London, Ontario-based business, offers services to women during pregnancy, labour and after childbirth. As a certified doula, the sole proprietor provides emotional and physical support to mother and complements the medical care provided by doctors and midwives. Along with two other doulas and an instructor, the proprietor offers labour services, postpartum services and childbirth education classes. She has a solid reputation in the community for providing excellent care. The proprietor is heavily involved as an active doula, but she would like to step back from practice to focus on improving community awareness of doulas and advocating for more options and better care for mothers and babies. She is interested in opening a private birth centre, which would be an alternative venue for women to give birth and a new facility from which to offer Babeeze’s services and classes.